Jeff Walker’s

PRODUCT LAUNCH FORMULA

Plus BONUSES FROM HAPPILY FAMILY

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Happily Family

BONUS

VIRTUAL SUMMIT FORMULA

The 90 Day Blueprint To Grow Your Audience, Gain Expert Positioning and Generate Significant Income

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8 SELF-PACED MODULES

$4,000 Value

Access sessions, replays and handouts. Get the 90 Day Blueprint To Grow Your Audience, Gain Expert Positioning and Generate Significant Income

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Group "Q and A" Calls

$1,000 Value

Get your questions answered and get personal help during LIVE group coaching calls. Recordings are available afterward.

Membership Forum

PRICELESS

Ask your questions, get feedback, feel supported. Enjoy the community of like-minded, mission-focused people.

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BONUS: EMAIL SWIPE COPY

$200 Value

Get the actual emails that we use to reach out to speakers (the “$1-million email”), communicate with affiliates and partners, send to participants of the summit, and handle customer service questions.

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Bonus: FACEBOOK ADS WORKSHOP

$400 Value

Jesse is the “Facebook Ads Ninja” behind Happily Family online conferences. He will present on “How to Use Facebook Ads: The Engine To Kickstart Your Summit”.

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Bonus: AFFILIATES WORKSHOP

$400 Value

Matt and his team have helped Happily Family summits to 2x affiliate/joint venture participation and revenue. It was a game-changer! He will present on “How to Find Affiliates and Work with Them”.

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BONUS: Action Plan Checklist & Step-by-Step Process Maps

$500 Value

Get the project planner that we use to schedule each stage of the summit – affiliate promotion, interview recordings, advertising, creating assets, daily tasks during the summit, etc.

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Bonus: WEBPAGE TEMPLATES AND DONE-FOR-YOU EMAIL CAMPAIGNS

$500 Value

Your total tech solution for summits and your online business. Your summit campaign, emails, and drag-n-drop templates built inside ONTRAPORT, the best all-in-one platform for online business.
*ONTRAPORT is sold separately

Total Bonus Package Value over $7,500!!

Yours FREE when you purchase here

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Frequently Asked Questions

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What is Product Launch Formula (PLF)?

Product Launch Formula (PLF) is a step-by-step system created by Jeff Walker to help entrepreneurs launch (or relaunch) their products and services online. Whether you’re brand new or already have a business, PLF gives you a repeatable strategy to build an audience, create buzz, and make sales — all by teaching and serving instead of “selling hard.”

We’ve used PLF to launch our own parenting courses and online summits — and it changed our lives. This is the exact system we used to grow our audience to over 100,000 parents and create the flexibility we wanted for our family.

What makes this launch special?

Jeff only opens enrollment for PLF once a year. And this year, we’re offering an exclusive bonus — just for people who join through our link — that shows you exactly how we built our audience and business using online summits.

What is the Virtual Summit Formula (and why should I care)?

Virtual Summit Formula (VSF) is our complete training on how to plan, promote, and host your own online summit or conference — even if you’re starting from scratch.

With it, you’ll learn how to:

Rapidly grow your email list by bringing together multiple speakers
Attract new audience members and build credibility in your niche
Monetize your summit before, during, and after the event
Avoid the biggest mistakes most people make when trying to do their first summit

We’ve sold this training for up to $2,000… but if you enroll in PLF through our link, you’ll get it completely FREE.

When does Virtual Summit Formula start and end?

Virtual Summit Formula starts when you register for it! The bulk of the content will be delivered during the first two months—however, you’ll have a whole year to get through the content and to get support from us and the community.

How do I access the videos, coaching calls, and community?

Virtual Summit Formula includes 8 Self-Paced Modules, with replays that you can download or stream through the membership website. After you register, you will receive an email with instructions. Modules and small group coaching calls will be announced by email and replays will be posted in the membership website. You can join the community with a link that is emailed to you!

Who is PLF right for?

PLF works for:

Coaches, authors, therapists, and course creators
People launching their first product or growing an existing one
Anyone who wants to build a values-based business that helps people
People with big dreams but small audiences (yes, really)

We’ve seen PLF work in so many niches — from parenting to yoga, cake decorating to writing, and even needlepoint. If you want a way to reach more people and create income while making a difference, PLF can help.

What if I don’t have a product yet?

Perfect! Jeff teaches a type of launch called the Seed Launch — where you use the launch process to create your product as you go, based on real feedback from your audience. You don’t need a big list, a fancy website, or anything fully built out. That’s how we started too.

How much is PLF?

When you click through to Jeff’s page, you’ll see the full details and pricing options. Keep in mind — once the cart closes, enrollment won’t open again for another year. And our bonuses go away when the cart closes tonight.

When will I get access to the bonuses?

Once Jeff’s refund period has passed (typically a few weeks after enrollment closes), we’ll email you with instructions on how to access:

Your Virtual Summit Formula training
Group Q&A call schedule
Cecilia’s 1:1 calendar link for your strategy session

You’ll have everything you need to get started right away and build momentum.

How do I make sure I get your bonuses?

Use our affiliate link when you purchase PLF. It’s the button below 👇

👉 Enroll in Product Launch Formula and Get Our Bonus
(We’ll be notified when you join, so we can send your bonuses!)

Still have questions?

Reach out to us directly at support@happilyfamily.com. We’re happy to help you figure out if this is a fit — no pressure.

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We don’t believe in get rich programs – only in hard work, adding value and serving others. Our programs are intended to help you share your message with a wider audience and to make a difference in the world while growing your business. As stipulated by law, we can not and do not make any guarantees about your ability to get results or earn any money with our ideas, information, tools or strategies. After all, it takes hard work to succeed in any type of business. In fact, it takes hard work to succeed at ANYTHING in life – try learning to play the guitar without putting in any work, and see how that goes! Your results in life are up to you and the amount of effort and resources that you are willing to put into succeeding. We just want to help by giving great content, direction and strategies that move you forward. Nothing on this page or any of our websites is a promise or guarantee of results or future earnings, and we do not offer any legal, medical, tax or other professional advice. Any financial numbers referenced here, or on any of our sites, are simply estimates or projections, and should not be considered exact, actual or as a promise of potential earnings—all numbers are illustrative only. In fact, the average person who purchases this and other programs never puts the work into implementing the strategies taught and therefore achieves little to no results. Our more detailed earnings disclaimer, privacy policy, and terms and conditions for this program and website can be accessed via the link below. It’s all the regular legal mumbo jumbo but we feel transparency is important and we hold ourselves (and you) to a high standard of integrity. If you purchase through the link on this page, we may receive a commission. We only recommend programs we truly believe in and that we’ve used ourselves — and PLF has changed our lives. Please be safe out there, floss every day, and don’t forget to wear sunscreen. Thanks for stopping by.